In an effort to complement the advancement of waterborne technology and promote the contributions that the collision repair industry is taking to generate a sustainable future, AkzoNobel plans to create the FIT Sustainability award

The award will recognize enterprises that are aggressively pursing and delivering sustainable, environmentally focused business solutions to the collision repair industry. These solutions must meet the needs of the present without compromising the needs of the future.

FIT is an acronym for the three key measurement criteria of the award: focus, innovation and talent. Awards will be announced annually in conjunction with the AkzoNobel Most Influential Women in the Collision Repair Industry Program.

“Ten years ago AkzoNobel was the first in our industry to elevate the societal issue of the advancement of women in the collision repair industry. The Most Influential Women in the Collision Repair Industry (MIW) has become an institutional pillar,” says AB Ghosh, general manager of AkzoNobel Car Refinishes Americas. “FIT will follow in the tradition of MIW. It will create an umbrella under which MIW and three additional awards will be covered. Our hope is that that the FIT awards will be as successful in promoting the reduction of the carbon footprint of our industry as MIW has been in advancing the contributions of a valuable talent and resource pool.”