BASF Coatings and Kia Motors reached an agreement to cooperate in automotive refinish solutions at Kia Motors after-sales network in worldwide locations.

The agreement recognizes BASF Automotive Refinish as an official automotive refinish paint supplier for Kia Motor’s after-sales network worldwide. In addition, BASF Automotive Refinish will provide Kia Motors official service packages adapted to local agreements.  

Particularly important among the service package is an automotive refinish training program, jointly developed to fulfill all the requirements of the dealer network of Kia Motors worldwide. BASF will help train hundreds of body shop workers and repair technicians in the best way to restore a car to its pre-accident condition.

“It is an honor for us to have this global cooperation agreement with Kia Motors,” says Kenneth Marshall, regional business director of BASF Coatings Asia Pacific. “By working more closely together in the field of automotive refinish solutions, and by offering our insight and support, we hope that both companies can continue to prosper in the evolving global market.”