I-CAR will host the 2010 I-CAR Industry Conference at the InterContinental Chicago O’Hare Hotel in Rosemont, Ill., from 8 a.m. to noon July 21.

This year's event will coincide with several other industry meetings. I-CAR will introduce details of the curriculum model that has been developed over the last two years based on inter-industry feedback. I-CAR has focused on clearly defining industry roles, identifying the knowledge and skills needed to be effective in each role, and developing a training and recognition structure that aligns with the direction of the industry.

Commenting on the new curriculum model, Chuck Lee, Collision Repair Industry Segment Advisory Council Member and Illinois operations manager at Gerber Collision and Glass said, "From a hiring perspective, employers will be able to identify the knowledge and skill-set of a potential employee and have a basic understanding of the quality and consistency they bring to the job. The new curriculum model is going to help the industry as a whole rise to a level of professionalism that it hasn't been structured for in the past."

Information around the overall structure, the roles that have been defined, the impact to recognition programs, and the transition plan will be announced at the event.

Dusty Womble, I-CAR executive committee and board member and chairman of the International Advisory Committee stated, "The new role-based training model will allow the industry to focus on the training they need to do their jobs thoroughly and give them the opportunity to do it smarter, better, and faster."

To register for the event, visit www.i-car.com/meetings. For questions regarding sponsorship opportunities or registration or for more information contact Jolinda Ottum, I-CAR marketing specialist, jolinda.ottum@i-car.com or 847-463-5247.