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The business appears to be boosted by the debut of 30-second V-Status video updates e-mailed to customers, which show their cars being repaired. "Customers love it. Many will watch it more than 10 times," he says. The shop can track how many times it is viewed and hopes to obtain work e-mail addresses this way to drive future business. "We're assuming the video gets shown to their coworkers and hoping this translates to future work for us."
As for technology, the Web site is evolving. The e-mail feedback he receives regarding the finished product often takes Noaker by surprise. "Many tell us post-repair that they can't even tell the car was wrecked. It surprises me," he says. "People's expectations seem so low with regard to body shops." If he wasn't running the body shop, spending 60 hours a week there, Noaker says to look for him on the golf course. The reality though is that there's not much time to golf when running his fruitful business. "Really, the employees keep me going in this business," he says. |
| Comments from our Readers |
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| edgar / las vegas, NV, UNITED STATES | ||
 Posted Jul 08 2008 12:19PM
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| I'm sick of all these big shops talking about how they have all this business and success because of word of mouth. It must be the insurance’s mouth, YOU HAVE 14 DRP's dude, and it’s on the first. Never have there been more individual million-dollar shop then now, it just goes to show why our industry is so jacked up and the amount of sellouts there are. | ||
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| Dennis@shanahansautobody / CA | ||
| Posted Jul 08 2008 03:08PM
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| Sellout?How about making a comprehensive buisness choice.We choose to participate in drp programs and you don't.We were able to gross almost 6m in 07 and made a profit.Sellout?I call it buisness. | ||
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| Customer Treated Fairly / Harrisbug Area, PA, UNITED STATES | ||
| Posted Oct 30 2008 01:29AM
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| Actually, speaking in regards to this particular Auto Body Shop...the "WORD OF MOUTH" that built this shop was earned the old-fashioned way. Thru, of course, both hard work and great ethics. Not to mention how this business goes over & above the call of duty. Their prices are more than fair, and the work that they do along w/ the terrific "Service w/ a Smile" additude...the insurance companies WANT this place on their list. Why? Because it's the better & overly-proven, obvious choice if the insurance company wants to keep a happy customer. NEVER ASSUME...JUST BECAUSE A BUSINESS IS BIG DOES NOT MEAN IT STARTED OUT THAT WAY. AND NEVER ASSUME THAT A BIG BUSINESS IS JUST MAGICALLY "PLACED" ON THE TOP OF ANY INSURANCE LIST. THAT SPOT HAS TO BE EARNED. Fortunately, the best things in life don't start out with a lot of money. This is especially true in this particular instance. Keep up the great work! And thanks for giving us customers a REAL choice! | ||
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| Luke / Red Wing, MN, UNITED STATES | ||
| Posted Mar 15 2009 07:52PM
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| In Regards to what edgar from Las Vegas had to say. I work in a shop that has been in business for almost sixty years and word of mouth provides it with alot of business. But at the same token we have 4 or 5 DRPs and obviously it brings in alot more business. So its not about shops selling out! Its about the bottom line....and that is making the dollar! | ||
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